Live, Love, Laugh

I have a candle with a decorative metal topper that I bought at Jessie's school fundraiser, which reads: "Live, Love, Laugh". I light that candle when I need a moment of peace. It's rare, but I try to do it once a day. This morning, I sat with a cup of chamomile tea, the cat purring on my lap and I reflected on the candle for a long time - about 20 minutes - before Nick woke up ready for snuggle time. Here's what I thought about:

LIVE - Live like there's no tomorrow. What would you do if you knew with certainty you'd be dead in 24 hours? I may write a short blog post like this one. I most likely would try to cram in my Bucket List of stuff I have always wanted to do with Rich and the kids and my family and friends. I wouldn't worry about balancing my checkbook or cleaning the oven.

LOVE - Love like your heart can't be broken. Unconditional love isn't hard work, but it makes things a whole lot simpler. Just be loving, and your world changes around you.

LAUGH - Someone asked me what I loved to do most. I answered "Laugh." I love to laugh, I enjoy making people laugh. I laugh often. It keeps me sane. Do I laugh too much? No one has ever told me that, so I guess not.

Over my kitchen door, I have a grape leaf design plaque I ordered off of eBay a few years back. It says "Live Well. Love Much. Laugh Often." I decided this will be the central theme of the marketing campaign for Fresh. The vision/slogan is "Good. Clean. Fun.", but the marketing campaign will feature people living well, loving much and laughing often. That is what will draw people to my events, and event planners to join my company.

Note, I said "people". Not "bachelorettes", not even "women". I've been reflecting on this and researching, and I'm declaring a shift. I will build this company to enable anyone in the world to have good clean fun - men, women, children. I think the world needs more of that. We'll see if it is too broad a mission for the market to bear. We'll see...

I hope I am laughing all the way to the bank. ;-)

Day 38 - Fresh's Providence Debut

Last week, I presented at Pecha Kucha in Providence. If you haven't witnessed this phenomenon, you should. People from all walks of life present their ideas or interests in the format of 20 slides, 20 seconds per slide. So you get 6 minutes and 40 seconds to present. The slides move automatically.

I got to present right before Mayor David Cicilline, which was cool. I think the audience liked it. People came up to me the next day, and even over the weekend at the flower show telling me they liked it a lot. Ironically, all three people who commented were guys. What does that say about market readiness? Hmmm....



Here's the Facebook Video Link. Check it out. Let me know how you like it.