Marketing Objections. I've been trained to handle them. And this weekend, I heard it all.
"I am NOT having a BACHELORETTE party!" This woman looked at me like I was the devil. She said, "I've already asked my friends to spend enough money on the dress and wedding gifts and the shower. I'm not asking them to spend more going OUT. We're having a backyard potluck the weekend before the wedding."
Clearly not my market. "Oh, that sounds good. You really just want to hang out and talk anyway. You don't need to go to a club." She took my brochure and walked off.
Others felt the same way about asking for more expenditures, but liked the idea of spending a Saturday doing something fun together. Their faces lit up when they read the possibilities listed in the brochure. I am reinventing the phrase "bachelorette party" in a delightful way.
One maid of honor was taking the bride to NYC for pole dancing lessons. Others had plans for Block Island getaways. This confirms my weekend getaway concept is attractive, and that they are making these plans all on their own. Fresh will pull it all together, making it easy to say YES.
That is the marketing challenge. Knowing who your target market IS and who it IS NOT. I don't want to try to *sell* a woman who is clearly not interested. I want to spend more time talking to those who "get it", and are eager to get some help making this party decadent. The ones who want to say "YES" to more fun in their lives. :)
